eBay and McLaren F1 Team delivered an immersive fan experience at the United States Grand Prix, featuring a live-modified American muscle car with fan-voted upgrades. A hands-on challenge tested participants' skills in a timed parts installation, while a McLaren F1 replica provided the perfect backdrop for content capture. The activation culminated in Lando Norris unveiling the final build, bringing fans closer to the heart of motorsport culture.